Amoda

Our journey with Amoda began with a vision to capture the culinary heritage of India's Golden Triangle through contemporary luxury dining. Drawing inspiration from the rich traditions of Jaipur, Agra, and Delhi, we crafted an identity that marries historical depth with modern sophistication.

The brand identity revolves around a hand-sketched logo that echoes the restaurant's luxurious interiors, creating an immediate visual connection with the dining experience. Since the restaurant is located in Lutyen’s Delhi, our design approach extended beyond mere aesthetics – each element was carefully considered to tell the story of regional culinary excellence. From developing a custom calligraphic typeface to crafting menus that showcase the cuisine's heritage, every touchpoint reinforces Amoda's unique positioning.